Logo Analysis

The fact that I don’t have to say anything about what this image is speaks volumes.  While not strictly a logo, it’s one of the most iconic record covers ever created.  And I can see why.  It hits all the major marks.  It’s such a unique image that it’s been reprinted on EVERY…

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Logo Design

Oh boy am I out of my element here. I started by just outlining a few words / ideas that might start to set me on the right track.  It took the form of brainstorming things about myself, things that either relate to form or message, on a whiteboard (the…

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Observing Tech

These things are all over Grand Central. They are, of course, ticket machines for the Metro-North Railroad.   Roughly 750,000 people move through Grand Central everyday, and about 21.6 million tourists per year*.  These numbers are pretty amazing.  Now think about rush hour through the station – thousands of people (a…

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Typography

Typography Geosans Light: Super clean, modern geometric font.  There’s no stress, and the stroke widths are completely even, giving it a very symmetrical feel. Altera: I really like this font.  The high shoulders and loopy bowls on the ‘a’ adds a sleek look. Tall Films Fine: I’m tall and skinny.  Just…

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